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VENDING AND SPORTS: IARP ENTERS THE FITNESS SEGMENT

VENDING AND SPORTS: IARP ENTERS THE FITNESS SEGMENT

Iarp expands its field of application by entering the Fitness sector with its innovative and efficient vending machines.

Iarp's vending models are gaining increasing relevance in gyms, sports halls, and swimming pools, where break areas are becoming more common. Iarp vending machines fit perfectly in these spaces, not only by providing immediate access to nutritional and hydrating products, promoting the well-being and performance of athletes, but also by creating areas for socialization.

Moreover, vending machines, thanks to their high service value and 24/7 availability, offer a significant competitive advantage for sports facility managers.

 

WITH IARP, VENDING MACHINES GET FITTER

Iarp vending machines become even more fit by adapting a rich assortment of pre-workout and post-workout foods, energy or protein bars, isotonic drinks, and, of course, water, including flavored options, within the gym circuits to promote healthy eating habits in the sports community.

To meet the needs of this sector, Iarp presents the ColDistrict line with the following versions:

  • PRO, designed to encourage impulse purchases, featuring a frameless and total glass effect with an attractive internal aesthetic;
  • BOOST, in energy class B, offering optimized energy performance and improved temperature management.
    Both options also stand out for their advanced level of digitalization, allowing for smoother contactless transactions and generating reports and aggregated data on sales performance. This enhances the overall fitness experience for both athletes and managers.

Clara Mancipoz, Trade Marketing Specialist F&B at Epta, concludes: "A concrete example of this application is the installation of some Chelsea vending models from the ColDistrict line in two of the main gym chains in France, carried out by French distributors Wooki Smart and France Grocery, specializing in the best Out-of-Home dining solutions. Here, the benefits in terms of performance, attractiveness, and profitability have exceeded expectations, leading to the full satisfaction of athletes and demonstrating significant business potential in the segment."