EPTA GROUP MAKES ITS DEBUT IN THE BEAUTY WORLD: NEW COLLABORATION WITH EYWA
Epta Group is the star of a special partnership with EYWA, a company specialised in plant-based eco cosmetics. The collaboration has led to the creation and installation of chilled cabinets branded Iarp dedicated to fresh cosmetics, in three stores in Milan.
The greater attention of the Consumers towards a healthy diet rich in products of controlled origin, translates, at global level, into an exponential increase in the demand for natural and organic cosmetics, destined to grow for the 2020-2025 period with a CAGR of more than 7.2%. EYWA, a benefit company of Dinderessò, in Burkina Faso, was established with the goal of ensuring the beauty sector elevated quality and sustainability, and sets itself apart for the know-how gained in association with the local communities, in full respect of the territory and working conditions. The company has entrusted itself to the professionalism and experience of the Epta Group as important player in the refrigeration sector, for the development of a chilled cabinet able to enhance the active ingredients and preserve the excellence of the new line EYWA PURA CURA.
Epta suggested a special version of Iarp Excite at a positive temperature inspired by the values of EYWA and able to give life to an original combination between aesthetics, respect for the environment and reliability. Worthy of note, for example, is the choice of propane R290 as natural refrigerant and LED lighting for maximum energy saving. The control and regulation system to maintain the temperature constant between 14 and 15°C to ensure optimal display conditions for the delicate creams, serums and cleansers also stands out. Finally, the attention to details also translates with the provision of aesthetic customisation of the cabinets thanks to the digital print directly on the sheet metal, to make these furnishings unique, increasing at the same time EYWA brand awareness.