THE SECRETS TO CREATING EXCLUSIVE PROJECTS FOR ALL SALES AREAS: EPTA FRANCE AT SIRHA 2021

Epta France is the star again this year at Sirha, rendez-vous of the Ho.Re.Ca world, scheduled from 23 to 27 September in Lyon (Hall 5 Stand 5A56). The key to the success of bars, restaurants, hotels and accommodation facilities is the introduction of tailored solutions that embellish the environments. The event will be an opportunity to share the advantages of relying on the EptaConcept team in developing exclusive locations, and to explore the infinite possibilities of customising the vast range of Iarp Cool Emotions cabinets. 

Epta responds to the needs of the players in this sector with EptaConcept, the brand specialised in interior design consulting and in the creation of exhibition areas and corners made to measure. With passion and creativity, the Team works in close collaboration with the client to offer a turnkey service, supporting them at every stage.

The area dedicated to EptaConcept at Sirha is set up as an ideal representation of a Bakery-Pastry shop, a symbol of the expertise of the Eptaconcept specialists in shaping complete and attractive projects.

Developments that have a visual impact and are able to transform into a business incentive tool, that are the result of the harmonious combination of the solutions by the different brands of the Group. The corner at the fair is composed of Eurocryor and Iarp furnishings, belonging to the Pastry and Food&Bev worlds. The traditional Eurocryor Visualis Pastry cabinet and the Torre module are proposed in a special version,with refrigerated drawers and ad hoc finishes and coatings, to ensure maximum consistency and integration with the scooping cabinet Delight 16 Iarp, which dominates the Ice cream section.

At the stand, guests can discover the Iarp Cool Emotions: designed for bars, pastry shops and specialist shops, it is a family of plug-ins with minimal lines, whose design acts as trait d’union between the different models. A vast range in continuous evolution made unique by the LED lights on the external profiles of the cabinets, which attract the look of consumers inviting them to purchase. The scooping Delight for loose ice cream will be presented in the new release with 18 tubs, the open semiverticals Joy for beverages, different vertical Glees with doors, available in both positive and negative temperature and the horizontal counter for packaged ice cream Passion, combined with the top Amaze.

A combination of aesthetics, versatility and sustainability.  Iarp Cool Emotions cabinets not only use natural gas like R290,  but the cabinets also offer a high level of customisation, thanks to the digital print on the sheet metal. A technology that makes each piece of furniture distinctive, strengthening the brand awareness of the players of the Food&Bev market and Ho.Re.Ca. operators.