RESTAUR-ACTION IN RETAIL... ALREADY A SUCCESS!

Created in conjunction with Electrolux Professional, it has received the Retail Institute Award Italy

The Epta Group has received a new award, the Retail Institute Award Italy 2017, for its Restaur-Action in Retail corner, created in conjunction with Electrolux Professional.

The most important contest for excellence in Retail Marketing and POP was held at The Mall, an exclusive location set in the heart of Milan’s Porta Nuova business district as part of the Shop Expo exhibition-convention. Competing creations were displayed throughout the three-day event and were assessed by a technical jury made up of professionals and experts in the Retail field.

The names of the winners were announced yesterday during a gala dinner organised in the top-flight location of the 31st floor of the Pirelli skyscraper. The award for the Shop-in-Shop category was given to the Restaur-Action in Retail corner devised by Giorgio De Ponti, Designer and Product Strategic Manager of the Epta Group and Silvano Costantini, Retail Sales Manager of Electrolux Professional.

In particular, Restaur-Action in Retail is a format for the catering field which is ideal for commercial premises, airports and service stations. It has been created to provide a response to the trend which is seeing large-scale retail trade embarking on new approaches to catering. More than a fad, the idea devised by Epta and Electrolux is a fully-fledged philosophy to offer a solution which combines two sections within a single closable structure, one of which is for takeaway whilst the other is for dine-in consumption. An example of a retail in-store restaurant, the new concept offers the possibility to be opened and closed with a simple movement of the eat-in part. The corners are completed with the plug-ins of the new Cool Emotions Range by Iarp, the semi-vertical drinks cabinet Joy, and the Glee vertical, already available for ice-creams, drinks and wine, in the special Winery version with shelves which can be set at an angle.

Lastly, through the Electrolux Chef Academy, Electrolux is offering customers the chance to create specialised menus and a training and consultancy service on how to make them.