EPTA PARTICIPATES IN BEER & FOOD ATTRACTION 2024: THE IARP BRANDED SOLUTIONS AT THE CORE OF INNOVATION
Epta participates in the ninth edition of the Beer & Food Attraction fair, exhibiting new Iarp branded solutions which, always highly flexible, customisable, sustainable and efficient, are at the core of the innovation of the Food&Bev and Ho.Re.Ca. sectors.
The event, scheduled from 18 to 20 February 2024 at the fair district of Rimini, is the ideal showcase to present the best technologies for the preservation of foods and beverages, able to satisfy even the latest demands of the Ho.Re.Ca. and Out of Home sectors.
The event, originally dedicated specifically to the brewery market, has seen a veritable evolution over the years. Today, in addition to beer, which remains its core sector, it also includes the sectors of Beverage, catering, equipment and accessories used in food processes and for Packaging.
Organised in conjunction with the International Horeca Meeting, curated by Italgrob, and the BBTech Expo, the fair is divided into different themed Arenas, stages for numerous initiatives such as highly-innovative championships, talks, demos and workshops, to create connections with the best professionals of the sector and explore visions and new possible scenarios of the industry.
Innovation District, the absolute novelty of this edition, is also an important platform for dialogue between the world of companies and young entrepreneurial realities.
EAT OUT, BUT LOOK INSIDE: THE QUALITY IS IN THE CABINETS
Epta, protagonist of this prestigious Eating Out Experience Show, recognises the pleasure of eating out, inviting visitors, partners and associations to look inside and to remember that the correct preservation of products in the Iarp cabinets is essential for an unparalleled consumer experience.
With the new claim Look Inside, the brand aims at revolutionising the methods of interaction with the Iarp solutions, actively involving consumers who, curious about the display cases and their content, are stimulated to take that extra step, to discover a new world of freshness.
SUSTAINABILITY, DIGITISATION AND CUSTOMER INTIMACY GUIDE THE NEW IARP BRAND STRATEGY
In an increasingly complex competitive panorama, Iarp renews its brand strategy starting from three fundamental drivers: Sustainability, Digitisation and Customer Intimacy. They have always been the key inspiring elements of Gruppo Epta and are presented in their tangible interpretation at Beer & Food Attraction.
On show for the first time during the three-day event in Rimini, the new Iarp models for beer and wine have been designed focusing on sustainability and greater energy efficiency.
The solutions on show also allow to set the humidity, temperature and other parameters, for optimal preservation of the best-known fermented beverages.
The countless possibilities of customisation enable the Iarp plug-ins to enhance the specialties of important craft breweries in other exhibition spaces and in the most popular areas of the fair, too.
In addition, the digitisation promoted by the brand is present in the Bubble 42 model, equipped with LineOn, digital technology signed EptaService which enables remote monitoring and the extraction of reports on the trends of consumer preferences, proving to be an effective strategic marketing tool.